Challenge For their New Year’s Eve campaign, the 25hours Hotel Langstrasse wanted to create a marketing initiative that would: actively involve their guests stand out within Zurich’s cultural and nightlife scene translate emotion and anticipation into a visual statement The challenge was to transform abstract wishes and ideas into a large-scale, cohesive artwork that fits the hotel’s bold and design-driven identity. Solution In collaboration with the Blackout Collective, I developed and executed a unique concept-driven installation. Concept: Guests were invited to share their personal wishes for the new year → these inputs became the foundation of the artwork Artwork: I transformed these collected aspirations into a 224m² calligraphy composition , meticulously painted on a large-scale banner in the studio Artistic direction:aligned with the hotel’s corporate identity infused with my signature calligraphy style balancing readability with expressive visual flow Additional role:supported the production process by sourcing a banner manufacturer provided guidance and consulting to the marketing team throughout execution Result The banner was installed on the hotel façade on New Year’s Eve Captured in a high-impact drone video produced by Blackout Collective Generated 35,000+ views on Instagram , creating strong digital reach Created a direct emotional connection between guests and the artwork Reinforced the hotel’s identity as a space where art, culture, and experience merge 👉 The project transformed collective human input into a large-scale visual experience with both physical and digital impact. Credits & Links Content Creation: Blackout Collective www.blackoutcollective.art www.25hours-hotels.com CLIENT • 25hours Hotel Langstrasse CATEGORY • MURALS DATE • 21. Nov. 2024 25hours Hotel Zurich – 224m² New Year’s Eve Art Installation A 224 m² calligraphy artwork painted on a banner from the wishes of hotel guests and presented on the façade of 25hours Hotel Langstrasse for New Year’s Eve.

Challenge The Swiss start-up Badmeister set out to create a new brand combining: professional lifeguard workwear and a modern lifestyle product line The goal was to develop a visual identity that authentically reflects the essence of Swiss “Badi culture” — balancing functionality, lifestyle, and cultural identity. A generic branding approach wouldn’t capture this unique positioning. Solution White Tiger Calligraphy developed a comprehensive branding concept, combining identity design, product application, and visual storytelling. Brand identity Creation of a distinctive logo and logotype Introduction of the cormorant as the central symbol → representing vigilance, protection, and the spirit of lifeguards Workwear application The branding was applied across a range of uniforms, including:fleece jackets hats tank tops → combining functionality with a strong and recognizable visual identity Lifestyle collection In addition, three custom swimwear designs were created:hand-drawn calligraphy-based patterns translated into vibrant, multi-colored compositions digitally refined and applied to swimwear pieces This created a seamless connection between: professional gear and lifestyle products Result A fully developed brand identity rooted in Swiss Badi culture Strong symbolic foundation through the cormorant logo Cohesive application across workwear and lifestyle products A distinctive market position combining function, culture, and design 👉 Badmeister is positioned not only as a provider of lifeguard uniforms, but as a modern lifestyle brand with cultural depth . CLIENT • Badmeister CATEGORY • BRANDING DATE • 10. Dez. 2025 Badmeister – Building a Brand Rooted in Badi Culture A custom brand identity and product design for Badmeister, featuring lifeguard uniforms, lifestyle clothing, and hand-drawn swimwear patterns.

Murals transform environments into inspiring and artistic spaces. We design and produce large-scale artworks for private residences, commercial interiors, event locations, creative studios, storefronts, and brand spaces that require strong visual personality. Each mural begins with spatial research, conceptual sketching, mood and atmosphere planning, and a detailed composition process. We combine calligraphy, typography, illustration, texture, and expressive mark-making to create artworks that feel alive, immersive, and culturally relevant. The style can range from contemporary minimalism to bold urban calligraffiti with strong identity. Murals have the power to elevate interiors, activate public spaces, attract attention, and build emotional connection. Whether for brand storytelling, architectural enhancement, photo backdrops, hospitality environments, or experiential events, our murals bring vision to life with scale, depth, and artistic precision. MURALS We create impactful wall murals, art installations, and backgrounds for events, brands, offices, or private spaces.

Challenge Rare Street Pilates in Rapperswil wanted to go beyond a purely functional training space. The goal was to: create a visually immersive environment strengthen the studio’s identity through art reflect the unique fusion of fitness, coffee culture, and lifestyle A standard interior solution wouldn’t deliver the energy or distinctiveness the brand stands for. Solution I designed and executed a large-scale mural, developed from an initial sketch and brought to life over three days, spray-painted directly onto a large wooden wall. At the core of the artwork is a bold, custom “Rare Street Pilates” lettering piece: combining the brand’s original typography with my signature calligraphy style → creating a strong and recognizable visual identity The central lettering is surrounded by: dynamic illustrated figures vibrant floral elements These elements amplify: movement strength flow — reflecting the core principles of Pilates. The composition blends street art aesthetics with fitness culture, resulting in a high-energy environment that feels both powerful and playful. The color palette was carefully derived from the existing brand identity, ensuring: a cohesive integration into the space while elevating its overall visual impact Result The mural is now a permanent feature and visual centerpiece of the studio Strong, recognizable brand presence within the space Clients experience the studio as more than a place to train — but as a fully immersive environment The space reflects the unique fusion of sport, art, and the Rare Street Coffee & Pilates vibe 👉 The studio stands out clearly from traditional fitness spaces and leaves a lasting impression. CLIENT • Rare Street Pilates CATEGORY • MURALS DATE • 4. Mai 2026 Rare Street Pilates – Transforming a Studio into a Visual Experience A vibrant, graffiti-inspired mural combining custom lettering and figurative elements to capture energy, movement, and the unique vibe of Rare Street Pilates.

Challenge Sandro O wanted to transform his downhill helmet into a unique visual statement that reflects both performance and personal identity. Solution I created a custom calligraphy artwork directly on the helmet: expressive, hand-applied lettering strokes designed to reflect speed, movement, and intensity adapting the composition to the helmet’s curved surface Result A helmet that functions as both protective gear and artwork Strong expression of individuality and passion for the sport A dynamic object that visually captures motion and energy 👉 The project shows how calligraphy can elevate everyday objects into meaningful, moving expressions . CLIENT • Sandro O. CATEGORY • CUSTOMIZING DATE • 14. Dez. 2025 Turning a Helmet into a Moving Artwork Hand-painted calligraphy artwork on a downhill bike helmet, created as a custom art piece for athlete Sandro O.

Challenge Harry Bänninger and Sophie Wille, a couple from Uetikon am See, set out to launch their own food truck. They needed more than great recipes — they needed a distinctive brand identity that: reflects their personality and energy stands out in a competitive street food environment works across truck, social media, and product applications Solution White Tiger Calligraphy developed a comprehensive branding system centered around a custom calligraphy logo. Logo design expressive, hand-drawn Soharry lettering designed for strong visibility and flexibility across all touchpoints Vehicle application organization of production and placement of custom truck stickers ensuring high-impact visibility on key areas of the vehicle Extended branding branded chef aprons (transfer printing) for a cohesive team look logo stickers for homemade ice tea and other products adaptable for Instagram and packaging design Result A fully developed and consistent brand identity Strong visual presence in public space through the food truck Cohesive branding across vehicle, team, and products Highly positive feedback, with growing traction on social media 👉 The project shows how calligraphy can build a brand from the ground up — turning a vision into a recognizable and scalable business identity . CLIENT • SoHarry CATEGORY • BRANDING DATE • 10. Dez. 2025 SoHarry – From Vision to a Complete Food Brand A modern calligraphy logo and full branding for the SoHarry food truck, including decals, aprons, and product labels.

Challenge In Baden, the start-up Nom Nom Pilz Manufaktur set out to cultivate premium mushrooms locally and bring a sense of luxury into everyday cooking. The challenge was to: build an authentic and distinctive brand in a competitive food market communicate quality, craftsmanship, and trust stand out from typical organic food branding A generic design approach wouldn’t reflect the uniqueness of the product or its vision. Solution I developed a complete branding concept for Nom Nom Pilz Manufaktur, combining calligraphy with a refined, minimal aesthetic. Brand concept: Translating the artisanal, high-quality nature of the product into a strong visual identity Design approach:custom calligraphy logo elegant, expressive lettering a deliberately minimal black and white color palette Packaging:sustainable packaging solutions aligned with the brand’s values and long-term vision The result balances: elegance and sophistication with authenticity and clarity Result A distinctive brand identity that stands out in the food market Increased perception of quality, trust, and premium positioning Strong visual consistency across product and communication Positioned for growth, including the upcoming launch of an online shop 👉 The project demonstrates how thoughtful design can elevate a product into a recognizable and desirable brand . CLIENT • Nom Nom Pilzmanufaktur CATEGORY • BRANDING DATE • 10. Dez. 2025 Nom Nom Pilz-Manufaktur – Crafting a Premium Food Brand A custom calligraphy identity and sustainable packaging design for Nom Nom Pilz-Manufaktur, enhancing their premium mushroom brand with an elegant and timeless visual experience.

Challenge Jim & Jim needed a distinctive visual identity for their company vehicle, known as the “Firefighter.” The goal was to: transform a former fire truck into a recognizable brand asset create strong visual impact during content productions ensure durability for long-term, real-world use Standard vehicle branding wouldn’t reflect the agency’s creative identity or uniqueness. Solution I designed and executed a fully custom calligraphy artwork directly on the vehicle. Technique: Entire artwork created by hand using a weatherproof black calligraphy pen → ensuring precision, craftsmanship, and durability Visual concept:minimal and elegant color palette (black, white, red) aligned with both the vehicle’s character and the agency’s identity Branding integration: The Jim & Jim logo was seamlessly incorporated into the compositionapplied using a stencil finished with weather-resistant spray paint → creating a bold and lasting visual anchor Every element was carefully considered to balance artistic expression with functional branding. Result A fully customized vehicle with strong visual presence in public space A mobile branding tool used across content productions High durability ensuring long-lasting impact Clear differentiation from standard vehicle branding 👉 The vehicle becomes a moving extension of the brand — combining storytelling, craftsmanship, and visibility. www.jimjim.ch CLIENT • Jim & Jim CATEGORY • CUSTOMIZING DATE • 12. Dez. 2025 Jim & Jim – Transforming a Vehicle into a Moving Brand Statement Handcrafted calligraphy artwork and logo integration on a former fire truck for Jim & Jim Nextgen’s company vehicle.

Problem Langstrass 97 aimed to bring its nightlife-driven identity into a festive public setting at the Münsterhof Christmas Market. The challenge was to: translate club culture into a seasonal environment create something that feels both contemporary and accessible connect with a broader audience beyond the usual nightlife context Solution As part of this collaboration, I designed two limited-edition T-shirts , specifically created for the event. The designs:combine LS97’s energy with handcrafted calligraphy maintain a strong, minimal visual language Application:sold directly at the Christmas market integrated into the booth as a visual element , shaping the overall atmosphere This created a cohesive connection between art, fashion, and the physical space . Result Strong resonance with visitors at the Christmas market A distinctive and contemporary take on a traditional event Successful fusion of nightlife culture and public experience 👉 The project shows how creative collaborations can transform seasonal events into memorable cultural moments. https://www.instagram.com/langstrass97/ CLIENT • LS97 CATEGORY • CUSTOMIZING DATE • 14. Dez. 2025 LS97 – Christmas Market Collaboration A limited Christmas T-shirt collaboration with Zurich party label LS97 at the 2021 Münsterhof Christmas Market.

Challenge ROSSIS aimed to create a piece that combines contemporary fashion, sustainability, and a strong visual identity . Solution White Tiger Calligraphy co-designed a one-of-one vegan leather bag , crafted from cruelty-free materials and finished with a custom calligraphy artwork applied directly onto the surface. Result A unique, one-of-one fashion piece Fusion of sustainability, craftsmanship, and artistic expression 👉 The project transforms a product into an exclusive, wearable statement . www.rossis.com CLIENT • Rossis CATEGORY • CUSTOMIZING DATE • 14. Dez. 2025 Rossis – A One-of-One Wearable Artwork A custom calligraphy design applied to a vegan leather bag in collaboration with the Zurich-based fashion brand ROSSIS.

Challenge For their 7-year anniversary, Zurich-based party label OPAK wanted to release a piece of merchandise that would: reflect their identity within club and street culture feel premium and exclusive go beyond standard event merch The challenge was to create something that resonates with their community while maintaining a strong and recognizable visual language. Solution I designed two custom artworks specifically developed for a limited hoodie release. Main design: A bold calligraphy piece, applied as a large-scale embroidery on the back , acting as the visual centerpiece of the garment Secondary design: A more subtle artwork placed on the sleeve , adding depth and a distinctive finishing touch The entire production process was handled through White Tiger Calligraphy, including: technical development coordination and communication with manufacturers The embroidery was produced locally in Zurich in collaboration with a specialized external partner, ensuring high-quality execution and precision. Result A limited run of 50 hoodies , exclusively available through OPAK Merchandise that feels collectible rather than disposable Strong connection between streetwear and club culture High-quality production elevating the perceived value of the piece 👉 The project translates OPAK’s identity into a wearable statement with lasting value. www.opak-zuerich.ch CLIENT • OPAK Zürich CATEGORY • MERCHANDISE DATE • 4. Mai 2026 OPAK – Anniversary Merchandise for «7 Years OPAK» To celebrate OPAK’s 7-year anniversary, two unique embroidery designs were created: a bold back piece and a refined sleeve detail. Limited to 50 hoodies.

Challenge Solarchain wanted to create a distinctive visual element for their meeting room. The goal was to: transform a functional solar panel into an engaging artwork reflect the company’s values of sustainability, innovation, and clean energy bring a stronger visual identity into a corporate environment A standard decorative solution wouldn’t communicate the same depth or meaning. Solution I designed and executed a custom calligraphy installation directly on a solar panel. Concept: Merging renewable energy technology with expressive visual language Execution:integration of the Solarchain logo combined with dynamic calligraphic elements applied directly onto the panel surface This approach preserved the panel’s symbolic connection to clean energy while adding a new artistic dimension. Result A central visual feature within the meeting room Enhanced atmosphere that encourages dialogue around:sustainability technology creative thinking A unique object that communicates brand values in a tangible way Transformation of a functional element into a meaningful visual statement 👉 The project demonstrates how art and calligraphy can elevate corporate spaces and make brand identity visible and engaging. www.solarchain.ch CLIENT • Solarchain CATEGORY • CUSTOMIZING DATE • 12. Dez. 2025 Solarchain – Transforming Solar Technology into a Visual Statement A custom calligraphy artwork on a solar panel, combining Solarchain’s logo with artistic lettering for an inspiring meeting room installation.