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Murals transform environments into inspiring and artistic spaces. We design and produce large-scale artworks for private residences, commercial interiors, event locations, creative studios, storefronts, and brand spaces that require strong visual personality. Each mural begins with spatial research, conceptual sketching, mood and atmosphere planning, and a detailed composition process. We combine calligraphy, typography, illustration, texture, and expressive mark-making to create artworks that feel alive, immersive, and culturally relevant. The style can range from contemporary minimalism to bold urban calligraffiti with strong identity. Murals have the power to elevate interiors, activate public spaces, attract attention, and build emotional connection. Whether for brand storytelling, architectural enhancement, photo backdrops, hospitality environments, or experiential events, our murals bring vision to life with scale, depth, and artistic precision. MURALS We create impactful wall murals, art installations, and backgrounds for events, brands, offices, or private spaces.

Problem Jim & Jim needed a distinctive visual identity for their company vehicle, known as the “Firefighter.” The goal was to: transform a former fire truck into a recognizable brand asset create strong visual impact during content productions ensure durability for long-term, real-world use Standard vehicle branding wouldn’t reflect the agency’s creative identity or uniqueness. Solution I designed and executed a fully custom calligraphy artwork directly on the vehicle. Technique: Entire artwork created by hand using a weatherproof black calligraphy pen → ensuring precision, craftsmanship, and durability Visual concept:minimal and elegant color palette (black, white, red) aligned with both the vehicle’s character and the agency’s identity Branding integration: The Jim & Jim logo was seamlessly incorporated into the compositionapplied using a stencil finished with weather-resistant spray paint → creating a bold and lasting visual anchor Every element was carefully considered to balance artistic expression with functional branding. Result A fully customized vehicle with strong visual presence in public space A mobile branding tool used across content productions High durability ensuring long-lasting impact Clear differentiation from standard vehicle branding 👉 The vehicle becomes a moving extension of the brand — combining storytelling, craftsmanship, and visibility. www.jimjim.ch CLIENT • Jim & Jim CATEGORY • CUSTOMIZING DATE • 12. Dez. 2025 Jim & Jim – Transforming a Vehicle into a Moving Brand Statement Handcrafted calligraphy artwork and logo integration on a former fire truck for Jim & Jim Nextgen’s company vehicle.

Problem Harry Bänninger and Sophie Wille, a couple from Uetikon am See, set out to launch their own food truck. They needed more than great recipes — they needed a distinctive brand identity that: reflects their personality and energy stands out in a competitive street food environment works across truck, social media, and product applications Solution White Tiger Calligraphy developed a comprehensive branding system centered around a custom calligraphy logo. Logo design expressive, hand-drawn Soharry lettering designed for strong visibility and flexibility across all touchpoints Vehicle application organization of production and placement of custom truck stickers ensuring high-impact visibility on key areas of the vehicle Extended branding branded chef aprons (transfer printing) for a cohesive team look logo stickers for homemade ice tea and other products adaptable for Instagram and packaging design Result A fully developed and consistent brand identity Strong visual presence in public space through the food truck Cohesive branding across vehicle, team, and products Highly positive feedback, with growing traction on social media 👉 The project shows how calligraphy can build a brand from the ground up — turning a vision into a recognizable and scalable business identity . CLIENT • SoHarry CATEGORY • BRANDING DATE • 9. Dez. 2025 SoHarry – From Vision to a Complete Food Brand A modern calligraphy logo and full branding for the SoHarry food truck, including decals, aprons, and product labels.

Problem Rare Street Pilates in Rapperswil wanted to go beyond a purely functional training space. The goal was to: create a visually immersive environment strengthen the studio’s identity through art reflect the unique fusion of fitness, coffee culture, and lifestyle A standard interior solution wouldn’t deliver the energy or distinctiveness the brand stands for. Solution I designed and executed a large-scale mural, developed from an initial sketch and brought to life over three days, spray-painted directly onto a large wooden wall. At the core of the artwork is a bold, custom “Rare Street Pilates” lettering piece: combining the brand’s original typography with my signature calligraphy style → creating a strong and recognizable visual identity The central lettering is surrounded by: dynamic illustrated figures vibrant floral elements These elements amplify: movement strength flow — reflecting the core principles of Pilates. The composition blends street art aesthetics with fitness culture, resulting in a high-energy environment that feels both powerful and playful. The color palette was carefully derived from the existing brand identity, ensuring: a cohesive integration into the space while elevating its overall visual impact Result The mural is now a permanent feature and visual centerpiece of the studio Strong, recognizable brand presence within the space Clients experience the studio as more than a place to train — but as a fully immersive environment The space reflects the unique fusion of sport, art, and the Rare Street Coffee & Pilates vibe 👉 The studio stands out clearly from traditional fitness spaces and leaves a lasting impression. CLIENT • Rare Street Pilates CATEGORY • MURALS DATE • 4. Mai 2026 Rare Street Pilates – Transforming a Studio into a Visual Experience A vibrant, graffiti-inspired mural combining custom lettering and figurative elements to capture energy, movement, and the unique vibe of Rare Street Pilates.

Problem In Baden, the start-up Nom Nom Pilz Manufaktur set out to cultivate premium mushrooms locally and bring a sense of luxury into everyday cooking. The challenge was to: build an authentic and distinctive brand in a competitive food market communicate quality, craftsmanship, and trust stand out from typical organic food branding A generic design approach wouldn’t reflect the uniqueness of the product or its vision. Solution I developed a complete branding concept for Nom Nom Pilz Manufaktur, combining calligraphy with a refined, minimal aesthetic. Brand concept: Translating the artisanal, high-quality nature of the product into a strong visual identity Design approach:custom calligraphy logo elegant, expressive lettering a deliberately minimal black and white color palette Packaging:sustainable packaging solutions aligned with the brand’s values and long-term vision The result balances: elegance and sophistication with authenticity and clarity Result A distinctive brand identity that stands out in the food market Increased perception of quality, trust, and premium positioning Strong visual consistency across product and communication Positioned for growth, including the upcoming launch of an online shop 👉 The project demonstrates how thoughtful design can elevate a product into a recognizable and desirable brand . CLIENT • Nom Nom Pilzmanufaktur CATEGORY • BRANDING DATE • 9. Dez. 2025 Nom Nom Pilz-Manufaktur – Crafting a Premium Food Brand A custom calligraphy identity and sustainable packaging design for Nom Nom Pilz-Manufaktur, enhancing their premium mushroom brand with an elegant and timeless visual experience.

Problem Maurice de Mauriac is known for precision craftsmanship and timeless design. The challenge was to: translate these values into a larger, spatial object create something that extends beyond traditional watchmaking connect with a younger, culturally engaged audience without compromising the brand’s luxury identity A standard design piece wouldn’t achieve this balance. Solution I developed a custom calligraphy-driven wall clock , merging fine craftsmanship with contemporary visual expression. Concept: Translating the brand’s heritage of precision and timelessness into a dynamic calligraphic composition Execution:handcrafted wall clock bold, expressive lettering balance between structure and artistic flow The result is a piece that functions both as: a precise timekeeping object and a strong visual statement — combining traditional watchmaking values with modern calligraphy aesthetics. Result A unique object that extends the brand into interior and spatial design Successfully introduced Maurice de Mauriac to a younger, streetwear-influenced audience Expanded cultural relevance without diluting the luxury positioning Created a meaningful connection between heritage craftsmanship and contemporary culture 👉 The project demonstrates how calligraphy can act as a bridge between generations and design worlds. mdm-uhren.ch CLIENT • Maurice de Mauriac CATEGORY • CUSTOMIZING DATE • 12. Dez. 2025 Maurice de Mauriac – Calligraphy Wall Clock A handcrafted calligraphy wall clock designed for the Swiss luxury watch brand Maurice de Mauriac.

Brand identity design is more than creating a logo. It is a visual language that communicates how a brand feels, behaves, and positions itself in the world. We develop distinctive and emotionally engaging brand identities that offer clarity, confidence, and long-term recognition. Our process includes strategic discovery, moodboarding, typography and color direction, and the development of custom visual elements that deepen the personality of the brand. A significant focus lies on handcrafted lettering, calligraffiti, and expressive design systems that create a strong and memorable aesthetic. We support brands from early concept to final execution, including style guides, visual storytelling, and application across online and offline touchpoints. Whether for a new business, a rebrand, or a special campaign, our approach ensures visual consistency, strategic relevance, and artistic impact. BRANDING We build visual identities that reflect authenticity, personality, and memorable storytelling.

Your brand deserves merchandise that people actually want to wear. At White Tiger, we don't simply print logos on garments. We help businesses, brands, agencies, artists and creators develop premium apparel collections that reflect their identity and meet modern quality standards. Leveraging the same production network used for our own collections, we deliver apparel that feels like a genuine fashion brand rather than promotional merchandise. MERCHANDISE Whether you're launching a fashion collection, outfitting your team or creating merchandise for your community, we provide a fast, reliable and premium production service with no compromise on quality.

Problem This project was not driven by a commercial brief, but by the intention to explore new creative territory. The goal was to: challenge the traditional application of calligraphy move beyond static surfaces like canvas or walls experiment with the relationship between body, movement, and typography The challenge was to create a cohesive visual language across different mediums within a controlled studio environment. Solution In September 2019, I collaborated with Yung Eye Studio on an interdisciplinary concept combining photography, bodypainting, and calligraphy. Core idea: Applying handcrafted calligraphy directly onto the human body Execution:calligraphic elements painted onto a female model during a photoshoot additional calligraphy artwork created as a painted background resulting in a unified, immersive visual composition The combination of: bodypainting expressive lettering and controlled studio photography created a futuristic and visually striking environment. In addition to a series of images, the project was extended into an atmospheric short film , further emphasizing movement and flow. Result A visually captivating body of work combining multiple artistic disciplines Exploration of calligraphy as a dynamic, living medium New perspectives on how typography interacts with form and movement Ongoing inspiration for future experimental and commercial projects 👉 The project pushes the boundaries of calligraphy and redefines how it can exist across surfaces and dimensions. yungeye.ch CLIENT • Yung Eye Studio CATEGORY • EXPERIMENTAL DATE • 12. Dez. 2025 Yung Eye Studio – Exploring Calligraphy Beyond Traditional Surfaces A futuristic bodypainting and calligraphy project created during a photoshoot with Zurich-based photographer Yung Eye Studio.

Problem For their New Year’s Eve campaign, the 25hours Hotel Langstrasse wanted to create a marketing initiative that would: actively involve their guests stand out within Zurich’s cultural and nightlife scene translate emotion and anticipation into a visual statement The challenge was to transform abstract wishes and ideas into a large-scale, cohesive artwork that fits the hotel’s bold and design-driven identity. Solution In collaboration with the Blackout Collective, I developed and executed a unique concept-driven installation. Concept: Guests were invited to share their personal wishes for the new year → these inputs became the foundation of the artwork Artwork: I transformed these collected aspirations into a 224m² calligraphy composition , meticulously painted on a large-scale banner in the studio Artistic direction:aligned with the hotel’s corporate identity infused with my signature calligraphy style balancing readability with expressive visual flow Additional role:supported the production process by sourcing a banner manufacturer provided guidance and consulting to the marketing team throughout execution Result The banner was installed on the hotel façade on New Year’s Eve Captured in a high-impact drone video produced by Blackout Collective Generated 35,000+ views on Instagram , creating strong digital reach Created a direct emotional connection between guests and the artwork Reinforced the hotel’s identity as a space where art, culture, and experience merge 👉 The project transformed collective human input into a large-scale visual experience with both physical and digital impact. Credits & Links Content Creation: Blackout Collective www.blackoutcollective.art www.25hours-hotels.com CLIENT • 25hours Hotel Langstrasse CATEGORY • MURALS DATE • 21. Nov. 2024 25hours Hotel Zurich – 224m² New Year’s Eve Art Installation A 224 m² calligraphy artwork painted on a banner from the wishes of hotel guests and presented on the façade of 25hours Hotel Langstrasse for New Year’s Eve.

Problem The objective of this project was to push calligraphy beyond its traditional boundaries. The focus was to: explore large-scale application in an urban, three-dimensional environment challenge conventional ideas of scale, orientation, and surface test how calligraphy behaves within a space defined by movement and perspective A standard flat surface wouldn’t allow this level of spatial interaction. Solution At Freestyle Park Allmend Zurich, I realized a large-scale mural inside a skate bowl, transforming the curved concrete surface into an expressive calligraphy artwork. Approach: Applying calligraphy across multiple surfaces and scales , directly onto the bowl Adaptation:responding to the bowl’s dynamic geometry adjusting composition to curves, angles, and depth creating flow that interacts with movement and viewpoint This unconventional canvas required: continuous experimentation a flexible and intuitive creative process allowing the artwork to evolve organically within the environment. Result A large-scale, site-specific artwork integrated into an urban recreational space Strong interaction between art, architecture, and movement Demonstrates how calligraphy can thrive beyond traditional walls Introduces visual energy and identity into an unexpected environment 👉 The project redefines how calligraphy can exist within public space and spatial design. CLIENT • Self-Initiated Project CATEGORY • MURALS DATE • 14. Dez. 2025 Freestyle Allmend – Exploring Calligraphy on Large Urban Surfaces A large-scale calligraphy mural painted inside a skate bowl at Freestyle Park Allmend Zurich.

White Tiger Calligraphy is a Zurich-based studio creating artworks and clothing inspired by global culture and aesthetics. THE MODERN CALLIGRAPHY STUDIO WORK SHOP CONTACT WHITE TIGER CALLIGRAPHY 2026®