Problem
In Baden, the start-up Nom Nom Pilz Manufaktur set out to cultivate premium mushrooms locally and bring a sense of luxury into everyday cooking.

The challenge was to:

• build an authentic and distinctive brand in a competitive food market

• communicate quality, craftsmanship, and trust

• stand out from typical organic food branding

A generic design approach wouldn’t reflect the uniqueness of the product or its vision.

Solution
I developed a complete branding concept for Nom Nom Pilz Manufaktur, combining calligraphy with a refined, minimal aesthetic.

• Brand concept:
  Translating the artisanal, high-quality nature of the product into a strong visual identity

• Design approach:custom calligraphy logo
  elegant, expressive lettering
  a deliberately minimal black and white color palette
  

• Packaging:sustainable packaging solutions
  aligned with the brand’s values and long-term vision
  

The result balances:

• elegance and sophistication

• with authenticity and clarity

Result

• A distinctive brand identity that stands out in the food market

• Increased perception of quality, trust, and premium positioning

• Strong visual consistency across product and communication

• Positioned for growth, including the upcoming launch of an online shop

👉 The project demonstrates how thoughtful design can elevate a product into a recognizable and desirable brand.