Problem
Harry Bänninger and Sophie Wille, a couple from Uetikon am See, set out to launch their own food truck.

They needed more than great recipes — they needed a distinctive brand identity that:

• reflects their personality and energy

• stands out in a competitive street food environment

• works across truck, social media, and product applications

Solution
White Tiger Calligraphy developed a comprehensive branding system centered around a custom calligraphy logo.

• Logo designexpressive, hand-drawn Soharry lettering
  designed for strong visibility and flexibility across all touchpoints
  

• Vehicle applicationorganization of production and placement of custom truck stickers
  ensuring high-impact visibility on key areas of the vehicle
  

• Extended brandingbranded chef aprons (transfer printing) for a cohesive team look
  logo stickers for homemade ice tea and other products
  adaptable for Instagram and packaging design
  

Result

• A fully developed and consistent brand identity

• Strong visual presence in public space through the food truck

• Cohesive branding across vehicle, team, and products

• Highly positive feedback, with growing traction on social media

👉 The project shows how calligraphy can build a brand from the ground up — turning a vision into a recognizable and scalable business identity.