Problem

Rare Street Pilates in Rapperswil wanted to go beyond a purely functional training space.
The goal was to:

• create a visually immersive environment

• strengthen the studio’s identity through art

• reflect the unique fusion of fitness, coffee culture, and lifestyle

A standard interior solution wouldn’t deliver the energy or distinctiveness the brand stands for.

Solution

I designed and executed a large-scale mural, developed from an initial sketch and brought to life over three days, spray-painted directly onto a large wooden wall.

At the core of the artwork is a bold, custom “Rare Street Pilates” lettering piece:

• combining the brand’s original typography

• with my signature calligraphy style
  → creating a strong and recognizable visual identity

The central lettering is surrounded by:

• dynamic illustrated figures

• vibrant floral elements

These elements amplify:

• movement

• strength

• flow

— reflecting the core principles of Pilates.

The composition blends street art aesthetics with fitness culture, resulting in a high-energy environment that feels both powerful and playful.

The color palette was carefully derived from the existing brand identity, ensuring:

• a cohesive integration into the space

• while elevating its overall visual impact

Result

• The mural is now a permanent feature and visual centerpiece of the studio

• Strong, recognizable brand presence within the space

• Clients experience the studio as more than a place to train — but as a fully immersive environment

• The space reflects the unique fusion of sport, art, and the Rare Street Coffee & Pilates vibe

👉 The studio stands out clearly from traditional fitness spaces and leaves a lasting impression.