Problem
The Swiss start-up Badmeister set out to create a new brand combining:

• professional lifeguard workwear

• and a modern lifestyle product line

The goal was to develop a visual identity that authentically reflects the essence of Swiss “Badi culture” — balancing functionality, lifestyle, and cultural identity.

A generic branding approach wouldn’t capture this unique positioning.

Solution
White Tiger Calligraphy developed a comprehensive branding concept, combining identity design, product application, and visual storytelling.

• Brand identityCreation of a distinctive logo and logotype
  Introduction of the cormorant as the central symbol
  → representing vigilance, protection, and the spirit of lifeguards
  

• Workwear application
  The branding was applied across a range of uniforms, including:fleece jackets
  hats
  tank tops
  → combining functionality with a strong and recognizable visual identity

• Lifestyle collection
  In addition, three custom swimwear designs were created:hand-drawn calligraphy-based patterns
  translated into vibrant, multi-colored compositions
  digitally refined and applied to swimwear pieces
  

This created a seamless connection between:

• professional gear

• and lifestyle products

Result

• A fully developed brand identity rooted in Swiss Badi culture

• Strong symbolic foundation through the cormorant logo

• Cohesive application across workwear and lifestyle products

• A distinctive market position combining function, culture, and design

👉 Badmeister is positioned not only as a provider of lifeguard uniforms, but as a modern lifestyle brand with cultural depth.