Challenge Harry Bänninger and Sophie Wille, a couple from Uetikon am See, set out to launch their own food truck. They needed more than great recipes — they needed a distinctive brand identity that: reflects their personality and energy stands out in a competitive street food environment works across truck, social media, and product applications Solution White Tiger Calligraphy developed a comprehensive branding system centered around a custom calligraphy logo. Logo design expressive, hand-drawn Soharry lettering designed for strong visibility and flexibility across all touchpoints Vehicle application organization of production and placement of custom truck stickers ensuring high-impact visibility on key areas of the vehicle Extended branding branded chef aprons (transfer printing) for a cohesive team look logo stickers for homemade ice tea and other products adaptable for Instagram and packaging design Result A fully developed and consistent brand identity Strong visual presence in public space through the food truck Cohesive branding across vehicle, team, and products Highly positive feedback, with growing traction on social media 👉 The project shows how calligraphy can build a brand from the ground up — turning a vision into a recognizable and scalable business identity . CLIENT • SoHarry CATEGORY • BRANDING DATE • 10. Dez. 2025 SoHarry – From Vision to a Complete Food Brand A modern calligraphy logo and full branding for the SoHarry food truck, including decals, aprons, and product labels.

Brand identity design is more than creating a logo. It is a visual language that communicates how a brand feels, behaves, and positions itself in the world. We develop distinctive and emotionally engaging brand identities that offer clarity, confidence, and long-term recognition. Our process includes strategic discovery, moodboarding, typography and color direction, and the development of custom visual elements that deepen the personality of the brand. A significant focus lies on handcrafted lettering, calligraffiti, and expressive design systems that create a strong and memorable aesthetic. We support brands from early concept to final execution, including style guides, visual storytelling, and application across online and offline touchpoints. Whether for a new business, a rebrand, or a special campaign, our approach ensures visual consistency, strategic relevance, and artistic impact. BRANDING We build visual identities that reflect authenticity, personality, and memorable storytelling.

White Tiger Calligraphy is a Zurich-based studio creating artworks and clothing inspired by global culture and aesthetics. THE MODERN CALLIGRAPHY STUDIO WORK SHOP CONTACT WHITE TIGER CALLIGRAPHY 2026®

Challenge Maurice de Mauriac is known for precision craftsmanship and timeless design. The challenge was to: translate these values into a larger, spatial object create something that extends beyond traditional watchmaking connect with a younger, culturally engaged audience without compromising the brand’s luxury identity A standard design piece wouldn’t achieve this balance. Solution I developed a custom calligraphy-driven wall clock , merging fine craftsmanship with contemporary visual expression. Concept: Translating the brand’s heritage of precision and timelessness into a dynamic calligraphic composition Execution:handcrafted wall clock bold, expressive lettering balance between structure and artistic flow The result is a piece that functions both as: a precise timekeeping object and a strong visual statement — combining traditional watchmaking values with modern calligraphy aesthetics. Result A unique object that extends the brand into interior and spatial design Successfully introduced Maurice de Mauriac to a younger, streetwear-influenced audience Expanded cultural relevance without diluting the luxury positioning Created a meaningful connection between heritage craftsmanship and contemporary culture 👉 The project demonstrates how calligraphy can act as a bridge between generations and design worlds. mdm-uhren.ch CLIENT • Maurice de Mauriac CATEGORY • CUSTOMIZING DATE • 12. Dez. 2025 Maurice de Mauriac – Calligraphy Wall Clock A handcrafted calligraphy wall clock designed for the Swiss luxury watch brand Maurice de Mauriac.

Your brand deserves merchandise that people actually want to wear. At White Tiger, we don't simply print logos on garments. We help businesses, brands, agencies, artists and creators develop premium apparel collections that reflect their identity and meet modern quality standards. Leveraging the same production network used for our own collections, we deliver apparel that feels like a genuine fashion brand rather than promotional merchandise. MERCHANDISE Whether you're launching a fashion collection, outfitting your team or creating merchandise for your community, we provide a fast, reliable and premium production service with no compromise on quality.

Experimental work explores new visual aesthetics, techniques, formats, and materials. It is a creative playground designed for innovation, limited editions, installations, collaborations, and concept-driven artistic expressions. This service welcomes projects where flexibility, exploration, and unusual artistic direction are essential. We push boundaries through visual research, mixed media, expressive calligraphy, and contemporary art compositions. Pieces can evolve into prototypes, one-off artworks, gallery concepts, brand experiments, digital installations, and creative exhibition formats. Experimental design is ideal for collaborators who want to introduce new layers to their creative ecosystem — whether through limited artistic releases, avant-garde branding pieces, immersive environments, or cross-disciplinary projects. The result is always impactful, emotional, and visually unexpected. EXPERIMENTAL Limited editions, collaborations, prototypes, and innovative visual compositions — made to explore fresh aesthetics.