Problem
For their 7-year anniversary, Zurich-based party label OPAK wanted to release a piece of merchandise that would:

• reflect their identity within club and street culture

• feel premium and exclusive

• go beyond standard event merch

The challenge was to create something that resonates with their community while maintaining a strong and recognizable visual language.

Solution
I designed two custom artworks specifically developed for a limited hoodie release.

• Main design:
  A bold calligraphy piece, applied as a large-scale embroidery on the back, acting as the visual centerpiece of the garment

• Secondary design:
  A more subtle artwork placed on the sleeve, adding depth and a distinctive finishing touch

The entire production process was handled through White Tiger Calligraphy, including:

• technical development

• coordination and communication with manufacturers

The embroidery was produced locally in Zurich in collaboration with a specialized external partner, ensuring high-quality execution and precision.

Result

• A limited run of 50 hoodies, exclusively available through OPAK

• Merchandise that feels collectible rather than disposable

• Strong connection between streetwear and club culture

• High-quality production elevating the perceived value of the piece

👉 The project translates OPAK’s identity into a wearable statement with lasting value.

 www.opak-zuerich.ch