Problem
Jim & Jim needed a distinctive visual identity for their company vehicle, known as the “Firefighter.”

The goal was to:

• transform a former fire truck into a recognizable brand asset

• create strong visual impact during content productions

• ensure durability for long-term, real-world use

Standard vehicle branding wouldn’t reflect the agency’s creative identity or uniqueness.

Solution
I designed and executed a fully custom calligraphy artwork directly on the vehicle.

• Technique:
  Entire artwork created by hand using a weatherproof black calligraphy pen
  → ensuring precision, craftsmanship, and durability

• Visual concept:minimal and elegant color palette (black, white, red)
  aligned with both the vehicle’s character and the agency’s identity
  

• Branding integration:
  The Jim & Jim logo was seamlessly incorporated into the compositionapplied using a stencil
  finished with weather-resistant spray paint
  → creating a bold and lasting visual anchor
  

Every element was carefully considered to balance artistic expression with functional branding.

Result

• A fully customized vehicle with strong visual presence in public space

• A mobile branding tool used across content productions

• High durability ensuring long-lasting impact

• Clear differentiation from standard vehicle branding

👉 The vehicle becomes a moving extension of the brand — combining storytelling, craftsmanship, and visibility.

www.jimjim.ch